In today’s fast-moving media environment, a reputation can take years to build and only hours to damage.
Consumer trust has never been more important to the Australian mushroom industry, and food safety is only one part of a broader risk landscape.
The Australian Mushroom Growers Association (AMGA) will lead the renewed Hort Innovation levy-funded Mushroom Industry Crisis and Reputation Risk Management project, giving growers direct access to resources, tools and expert advice to keep the industry informed, prepared and ready to act before an issue becomes a crisis.
In this article from MushroomLink Magazine Issue #18, learn how the program works and what support is on offer.
