In FY26, the Australian Mushrooms marketing program continued with one clear goal: encourage more Australians to enjoy mushrooms, more often.
From TV and radio to social media, retail and PR, the FY26 campaign reached millions of Australians.
World Mushroom Day alone delivered 18 pieces of unique media coverage and a potential audience of 23.8M, up 417% on the previous year.
Take a look at the full overview of the FY26 results in this article from MushroomLink Magazine Issue #18.
