Unlocking the power of data

Driving growth for the mushroom industry

Hort Innovation is committed to helping the mushroom industry thrive. Its mission is clear: to inspire people to eat more mushrooms. But inspiration alone isn’t enough. To drive growth and make informed decisions, actionable insights are essential. That’s why Hort Innovation is investing in data, guiding strategies, and helping the mushroom industry seize new opportunities.

No single source can provide a complete picture of the mushroom supply chain. From production and supply dynamics to consumer behaviour and retail performance, understanding the industry requires multiple data streams working together. Hort Innovation has taken the lead by building foundational data resources.