MU20006 - Podcast episode 3
Keeping control of a potentially industry-damaging story in a complex media landscape can be challenging, but not impossible, if everyone works together to prevent an issue becoming a crisis.
Analysing the ‘needle in strawberries’ crisis concludes the series, with special guest Rachel Mackenzie (now executive director of Berries Australia, formerly of Growcom) sharing her valuable insights into what the mushroom industry can learn from this experience.
Podcast funded through the levy project MU20006, Mushroom industry crisis and reputation risk management.
MU20006 - Podcast episode 2
Keeping control of a potentially industry-damaging story in a complex media landscape can be challenging, but not impossible, if everyone works together to prevent an issue becoming a crisis.
In episode 2 of the series, Patrick and Clare cite examples of types of issues specific to the mushroom industry, including product relates risks (that can impact food safety) and people related risks (e.g., seasonal work force related issues, industry ‘cowboys’ or disgruntled employees).
Podcast funded through the levy project MU20006, Mushroom industry crisis and reputation risk management.
MU20006 - Mushroom industry crisis and reputation risk management podcast
Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate
In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
In a new three-part podcast series Keep calm and carry on, reputation and communication expert Patrick McClelland of Porter Novelli Australia and fresh produce industry expert Clare Hamilton-Bate discuss the key issues in protecting the reputation of the Australian mushroom industry and brand.
This podcast is part of the Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Now available in your podcast app of choice (including spotify, apple podcasts and more!). Click here to find out where it is hosted or search “Mushroom Link” on your podcasting app of choice.