With an increased media spend in the final quarter of 2023, the reach of the Australian Mushrooms campaign packed a punch.

The campaign’s overall objective is to inspire people to consume more mushrooms daily by adding Mighty Mushies to everyday meals. The multi-media approach aims to reach consumers at various touchpoints including radio, out of home environments, for example shopping centre screens in close proximity to supermarkets, social media channels, and while they are shopping online.

Plans for April-October.

MUSHRoom is a new initiative led by Dr Emma Beckett and the team from FOODiQ Global in collaboration with the Australian Mushroom Growers Association. The MUSHRoom (Mushroom Science and Health) online platform, a one-stop-shop for research and resources on the nutrition and health benefits of mushrooms, aims to transform the perception of mushrooms among healthcare professionals through a dedicated portal that will become a treasure trove of credible information.

When we think of exclusion principles on a mushroom farm, we immediately think of grow room doors and seals. And for good reason, as grow room doors and seals are the major physical barrier used to keep flies and dust away from the mushroom crops. But doors and seals are not the only exclusion principles that are applied on mushroom farms. In this article we will look at further methods of exclusion appropriate for mushroom farms, how to apply them and why they are applied.

With mounting consumer opposition to pesticide residues in food products and the increasing awareness of their environmental impact, industry access to traditional disease control chemicals is declining world-wide. Achieving effective on-farm disease management is therefore becoming increasingly reliant on whole-farm preventative hygiene

Once upon a time, Agaricus mushrooms were just another fungi, albeit widely distributed. They grew from Alaska to the Congo, and from coastal grasslands to mountain forests. This adaptivity was due in part to their natural diet, which was based on partially degraded leaf litter and other organic materials in soil. Farmed Agaricus feeds primarily on wheat straw, degrading the tough celluloses, hemicelluloses (xylan) and lignin that together form plant cell walls. One key purpose of composting is to strip away straw’s waxy cuticle and start to break down the linkages between carbohydrates and lignin, making these materials easier for the mycelium to digest – as would have occurred in the natural environment.

Temperature is certainly the key factor determining the storage life of fresh mushrooms. It affects weight loss, colour change, firmness, stipe elongation, cap opening, bacterial growth and overall freshness. While there are many things growers can do to improve quality at harvest (see MushroomLink Summer p11, Best practice in mushroom supply chains for more on this), it is the temperatures that mushrooms experience afterwards that are key to determining the quality consumers experience.

The levy-funded project MU22003, an investment to support the study of viruses in Australia and their impact on quality and yield, has taken a significant leap forward with the recent appointment of a PhD student.

The Australian mushroom industry has long been committed to both ‘promote and protect’. This means that investment in mushroom promotion and marketing is underpinned by sound science and effective risk management. The industry includes both small and large grower operations. Some supply retailers and require GSFI level food safety certification. Other, smaller growers, do not. In a food safety crisis, BOTH pose equal reputational risk. It is therefore important that the industry is protected by helping non-certified growers achieve best practice, and helping to build good food safety culture for all staff within certified farms.

March has proven to be the month of successes for the ongoing FY24 mushroom marketing campaign. Aiming to inspire people to consume more mushrooms daily, the campaign continues to generate positive results and attract new customers.

The Australian Mushrooms media plan is in full flight with retail out-of-home, shopper and social media programs underway. The call-to-action campaign created in late 2023 is currently inspiring shoppers to ‘Reinvent the Meal’ across breakfast, lunch and dinner occasions.

One of the highlights of the recent ISMS Conference in Las Vegas was the opportunity to meet senior researcher Dr Nancy Pyck, and hear about some of the work they have been conducting at the amazing INAGRO Facility in Belgium. I had a chance to talk to Nancy after her presentation, and discuss the work further.

As fungi go, Agaricus mushrooms are surprisingly social. Unlike some other species, Agaricus bisporus not only grows better in the presence of other microorganisms, but may actually require them to grow, mature, and form harvestable mushrooms.

Integrated Pest and Disease Management (IPDM) is a comprehensive, multifaceted, and systematic approach to managing pests and diseases. Rather than treat diseases when they express on-farm with synthetic chemical pesticides, or apply synthetic pesticides routinely to prevent diseases occurring, an effective IPDM program eliminates the root cause of pest and pathogen infestations. IPDM can suppress or remove pest and pathogen populations in a stepwise, sustainable, safe, cost-effective and environmentally sound manner.