When it comes to planning dinner, nearly half of Australian cooks are last minute larry’s, providing the perfect opportunity to remind shoppers of the wonders of mushrooms as they do their dinner shopping. With this key statistic in mind, the Hort Innovation marketing team developed the Mushroom In-Store Sampling Program.

When you have a pest or disease problem on-farm that you are unsure of, or when you need to confirm the right way forward, what do you do? For Neil Newman of Country Farm Fresh Mushrooms, the answer is as close as the computer and the phone.